GLOBAL WINDOWS & INTERIOR DESIGN COORDINATOR 2023- TODAY
Founded in 2006, AWWG is the global fashion group which integrates the iconic brands Pepe Jeans London, Hackett, Façonnable and also the distribution of Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Donna Karan and DKNY in Iberia.
AWWG currently has over 500 stores and 4.000 point of sales, with a global presence in 54 countries and a workforce of over 4.200 employees.
As part of the Creative Services team, I work in the design and development of creative proposals for window displays, pop ups and newness in Façonnable.
From the genesis and the concept proposal based on the Marketing Campaign and key items from every season, to the moodboards, creative idea, render proposal, materials, fabrics and the subsequent documentation for production and installation of each project.
In addition, I participate in the creative development of stores and their new concepts: search for materials, art and decor, furniture and found pieces, suppliers and all the fundamental elements of each project.
I'm constantly trend hunting, searching for materials, forms and inspiration. Research is an essential part of my day to day, alongside the development of all new pieces for POS, Displays and Window Displays.