As Head of Visual Merchandising, I work with a strong commercial input and KPI metrics, leading and developing collection displays inside every store, window displays, tables and special furniture (to store bijou, shoes, candles) for Argentina and other countries. Among my daily tasks there’s worldwide trend and novelty hunting on development, materiality and production of window displays and communication supports (for stores and corners), as well as the design, rendering and implementation of shop windows, both in-situ and through instructives (in other countries), with subsequent evaluation of reports sent by every store.

In addition, I take part in the design strategy of new openings, leading and developing (from an architectural point of view) the entire retail design proposal, that includes: order of exhibitors, decoration elements, lighting, equipment, curtains, interior and exterior graphics, mannequins, platforms and POP, as well as permanent monitoring during the store’s assembly process - in charge of the implementation team - until its opening.