As Head of Design I work in product, visual, styling & merchandising of the brand. I developed the new lines for the company, including both furniture and clothing as capsule collections, and all the textiles, from the sketches, to the samples, patterns and final product to sale.

All the campaigns, photos, and video were styled and directed by me leading an important team, succesfully managing and coordinating projects from concept through completion.

The brand also participates in different one shoots events every year, like Casa FOA and Estilo Pilar, both fairs of interior design and decor. My work in every event has to do with the design of layout, furniture and displays to be included in the fair.

The interior design, architecture and visual merchandising of the stores are also my responsabilities: new openings, developing of showrooms and wholesales exhibitions. I also work in marketing and sale ideas, online advertising, social media, benefits, and online store.

Part of my work and my curiosity as a creative person is to see new trends all over the world, visiting fairs like NY NOW, Maison et Objet and Ambiente in order to get to know what is next about decor around the world.