marketing & branding id. manager
2010- 2011
Jean Makers / CustomCasa was a Fashion & Home Company based in Buenos Aires, which offered denim couture and, after that, furniture with the same clothing vision.
The brand used to offer customizable jeans, shorts and denim jackets with more than 50 washes, stones, diamonds, artistic intervention and more.
JM & CC had more than 10 stores, and eventually the owners sold it and moved to Mexico, where they started to work on a new home design brand.
As a Marketing Manager, I was in charge of a team of 5 people, working in different fields as graphics, architecture, styling, visual and innovative marketing strategies and campaigns launched for the brand. I styled two campaigns: “Lady Power” and “Denim Culture” with Urko Suaya.
I was part of the creative team which designed CustomCasa as a new company, incorporating the culture and concept of Jeans Makers to the new brand, which was well known for making interior design, furniture and textiles.
CC used to offer furniture with denim fabrics, artistic interventions, classic pieces with a new touch, colorized, or engraved to customized chairs, sofas, and home accessories.
My main task had to do with the concept, communication & visual of all the new showrooms and also with transforming the fashion industry legacy of the brand into a Home & Furniture company, sponsored by Banco Macro.
I worked in the opening of six showrooms in one year, all of them located on the best buildings of Argentina and Latin America, combining design and marketing skills in order to obtain financial success.
